Traders don’t like it when their profession is compared to gambling
(and vice versa) because they believe that in trading skills determine
if you come out ahead, whereas gambling is seen as a pointless endeavor
where skills do not exist and only the desperate people are hoping to
hit the jackpot.
However, in today’s world, the stock market has become a topic that
you can read about in the news daily or watch 24/7 TV coverage of what
is happening in the markets around the world. The way the stock market
and trading is displayed and talked about has shifted significantly from
sophisticated investing to sensation driven entertainment.
The implications of such a presentation and the impacts on the
mindset and on the trading approach can be significant, without people
even knowing how and why their trading decisions are being manipulated
and impacted. The following article has been inspired by a chapter from
the book “The indomitable investor : why a few succeed in the stock
market when everyone else fails” where the parallels between the world
of casinos and the stock market are compared.
Casino vs. Stock Market
Casinos:

When
people go to the casino, they often have a very detailed game-plan
about how disciplined they are going to play, what their risk limit is,
how much they are willing to lose at most and plans about leaving with
more than what they came with. However, the casino managers are aware of
the ‘preparation’ of the average gambler and they found ways to trick
them into abandoning their good intentions.
- Free alcoholic drinks to seduce people to take more risk than what they had planned
- Women and other attractions to create arousal and to stop people from thinking too much about risk and potential losses
- Bright and flashy lights and sounds to create a casual atmosphere with lots of excitement
- Everything in a Casino is designed to make you want to spend your
money, often created by professionals with a psychological background,
including odors, sounds, patterns of the carpets, etc.
- Casino chips are used to make you forget you are actually playing with real money
The Stock Market:

Although trading and investing is a very hard thing to do successfully,
the way the media presents investing in the stock market is comparable
to a large scale casino where the only goal is to create attention,
excitement and awaken the hopes of people who are looking for a fast
buck. The following attributes of the mainstream media and trading
websites often create a wrong impression of trading and can be the cause
of a negative trading performance:
- TV channels and newspapers use attention grabbing headlines and slogans to attract people
- Pictures and photos of young , rich men are used to awaken hopes and dreams of a certain clientele
- The hosts of investing shows have often little to do with
sophisticated investors, but are very emotional to draw a lot of
attention
- If there are extreme rallies you can read and hear about it
everywhere and you can witness that even ‘the average Joe’ now suddenly
sees himself as an investor
Research on investor behavior and media coverage
The fact that financial media and the media coverage is impacting
investor behavior is widely researched and 3 findings stand out which
highlight the impacts of financial media:
1) Attention-grabbing events lead active individual investors to be net buyers of stocks.
2) Individual investors are more likely to trade an S&P 500 index
stock after an earnings announcement if that announcement was covered
in the investor’s local newspaper.
3) Investors who have never previously owned a stock are more likely
to buy when stocks reach upper price limits such as all-time highs.
You can read more about research findings and find the respective references in our other article.
Taken together, these three findings show that the media has a big
influence on how the average investor makes his decisions. Furthermore,
even if you think that you make your decisions completely independent,
being exposed to very emotional and convincing reports or announcements
can lead to trading decisions that deviate from your original plan. The
next points will show how a trader can protect himself from such
negative influences.
Implications for your own trading and tips to counteract the outside influence
#1 “Think slow to think at all”

Before
you make a decision, think about what caused to you think in a certain
way. Before entering a trade, ask yourself whether the trade idea is
based on sound principles and your trading rules,or did get you the idea
from an outside source? To be profitable over the long-term, a trader
has to make his decisions self-determined and based on his own research.
“Give a man a stock tip, and you feed him for a day; show him how to trade, and you feed him for a lifetime.” – Modern_Rock
#2 Who do you engage with during trading?
It is OK to interact with other traders and talk about experiences or
personal views. But during trading sessions, traders should be somewhat
isolated. Being active in forums, trading chat rooms or listening to
financial news can influence your own decision making process. Amateur
traders often look for outside confirmation when a trade goes against
them and then they ask other traders, often with completely different
trading methodologies, why a trade is still good.
“When a trade goes wrong if you’re looking for confirmation bias
instead of hitting stops, you don’t have the mental strength to be a
trader.” – Assad Tannous
#3 Check your surroundings
As we have seen above, the atmosphere in casinos can have big impacts
on how we perceive risk and act in situations. Therefore, be aware of
the music you play while trading and avoid anything that is too arousing
– some traders report that they listen to classical music during
trading sessions to keep their level of arousal low. Do you really need
to have CNBC running at all times? To bypass periods where nothing
happens, do you watch funny YouTube videos or engage in any other
activity that could have an impact on your mood?
This point might sound over the top, but everything around us, and
the activities we engage in have a direct impact on how we perceive risk
and make our decisions, even though we might not be aware of it at
first glance.
#4 The colors on your chart

Although
I wasn’t able to find a piece of research about this topic, it can be
assumed that the colors we use in our trading platforms impact how we
perceive the current price development. All our lives we are primed to
respond to the two most commonly used signal colors red and green.
Whenever we see green, it means go and everything is good, whereas red
signals an immediate stop or danger.
Are traders more likely to engage in impulsive trading decisions when
they are currently faced with a big green or red candle? Very likely.
Are you more likely to close a buy trade when the current candle is red?
Possibly. Even if the impact is minor, a trader should grab every
possibility to put the odds a little more in your favor should be
embraced.